LeafLink and New York Cannabis Retail Association (NYCRA) Announce Strategic Partnership to Increase Efficiencies for Retailers and Sellers on LeafLink and Lower Platform Costs
Agreement will provide cash back for retailers through new referral program, discount and advertising boost for sellers already engaged with NYCRA
January 23, 2024 – LeafLink, the nation’s largest wholesale cannabis marketplace, today announced a partnership with the New York Cannabis Retail Association (NYCRA), the largest retail trade group in the New York cannabis market. This newly formed partnership will help New York operators lower costs for using LeafLink while improving business processes for retailers and sellers who are part of NYCRA. The partnership will establish a cash-back rewards program for NYCRA members and provide discounts and increase advertising opportunities for sellers.
“By partnering with LeafLink, we’re helping ensure our members have premier access to a platform that can not only help them transact business safely and securely, but also reduce the need for multiple back-office accounting and payment programs to create more efficient operations,” said Jayson Tantalo, VP of Operations at NYCRA. “We look forward to growing this partnership and ensuring our members have every tool available to achieve success.”
“We’re thrilled to be partnering with the New York Cannabis Retail Association to help retailers in this young, rapidly evolving market maximize the use of the tools on LeafLink’s wholesale platform, reduce their operating costs, keep their shelves stocked, and their customers happy,” said Rodney Holcombe, Director of Public Policy at LeafLink. “We know that getting a business off the ground is difficult, and even more challenging in the cannabis market, and we’re proud to bring our expertise and experience to our hometown of New York and provide the tools needed to help the market grow and prosper.”
Currently, NYCRA’s 230 members have access to a channel on Discord where cannabis operators working on every aspect of the business interact and communicate directly with each other to build and form working relationships. By working with LeafLink, retailers and brands will now have a secure, trustworthy platform to build on those established relationships with the ability to place and track orders, make payments, track sales data, and monitor their business. Through the partnership, for brands seeking to sell to retailers and are already participating on the NYCRA Discord channel, LeafLink will offer a 10% discount on annual contracts to access LeafLink and the retailer market it provides, and along with advertising incentives.
Additionally, LeafLink Payment Solutions provides retailers with a convenient and cost-free method to directly pay their vendors through the marketplace, making it possible for brands and retailers to exchange products and payments for them in a way that’s secure, compliant, efficient, and at a lower cost than all-too-prevalent cash transactions. Through the partnership, LeafLink will offer NYCRA retail members the opportunity to earn additional cash back for all 2024 wholesale purchases paid through LeafLink’s Payment Solutions.
To learn more or to signup, please visit NYCRA’s website.
About LeafLink:
LeafLink was founded in 2016 and is on a mission to power B2B cannabis with technology and services designed specifically for the needs of over 12,000 brands, retailers, and distributors. Our leading wholesale cannabis marketplace connects cannabis businesses of all sizes, simplifies and digitizes daily business processes, and unlocks the industry’s potential. LeafLink offers an array of integrated solutions in the platform so operators can access key tools to simplify and optimize running a business including trusted payments options, data insights, logistics, 3rd party integrations such as seed-to-sale software.
About NYCRA:
The New York Cannabis Retail Association is a nonprofit organization dedicated to supporting and advancing the cannabis industry in New York. Our mission is to provide structure, educational resources, and networking opportunities for all stakeholders, fostering a thriving and responsible cannabis market in the state.