LeafLink and CASA Partner to Drive Retailer Profitability in Cannabis Industry
Retailers receive complimentary Retail Data Analysis from CASA with actionable assessment of areas to increase profitability
May 22, 2024 – LeafLink, the nation’s leading cannabis wholesale platform, today announced a strategic partnership with CASA, the authority in retail data analysis and merchandise planning. This partnership offers retailers the leading “white glove” data analytics services from CASA, which works with the retailer’s current technology stack, making onboarding quick and efficient. CASA’s expert advisors review individual location data, providing detailed analysis and recommendations for data-driven decision-making to drive higher profitability and efficiency. Connecting retail data insights to LeafLink’s wholesale market trends will enable retailers to better utilize their first-party data and make more profitable data-driven decisions.
A recent survey by Whitney Economics and the National Cannabis Industry Association found that 37% of cannabis businesses are not profitable. The industry is at a pivotal moment where operational efficiency is more crucial than ever in driving bottom-line profit. LeafLink and CASA have identified two main challenges facing retailers. Many dispensaries want to leverage data but lack the expertise in merchandise planning, data analysis, and data engineering. Additionally, there is a glaring absence of technological solutions with measurable ROI that enable retailers to utilize their data to make data-driven decisions.
“CASA’s impact on retailers is unmatched, driving significant profit increases within the first 30-60 days for their customers,” said Matt Hutchinson, Chief Product Officer at LeafLink. “Their expertise in data analysis and merchandise planning complements our technology perfectly. It also addresses the needs of many stores that don’t have the time, staff, or expertise to effectively embed analytics into their business planning. Every business is unique and this customized service can help businesses identify ways of improving their operation.”
As a benefit of this partnership, CASA is comping its “Retail Data Analysis” for dispensaries who reach out to CASA, a service normally valued between $3,000 – $5,000. CASA utilizes its proprietary reporting suite to analyze the retailer’s POS data and provide the retailer with an actionable assessment of areas to increase profitability, margins, and performance. This analysis digs into granular data including: categories, subcategories, revenue, margins, discount/markdown rates, sales velocity, overstock/understock levels, inventory on hand, and vendor performance.
“Retailers want to harness their data to make decisions they know will drive higher profitability and better performance, CASA provides the tools, engineers, and analysts to make this a reality,” said Taylor Stafford, CASA CEO and founder. “Partnering with LeafLink and leveraging their financial offerings enables CASA professionals to unlock additional retail profitability. The partnership is a natural fit, and we’re excited to help operators be more efficient and increase their bottom line via data-driven decision-making.”
For more information on participating in the complementary retail data analysis, reach out to connect@growcasa.co to schedule a 15-min discovery meeting with the CASA team.
For press and media inquiries, please contact: Press@LeafLink.com
About LeafLink:
Founded in 2016, LeafLink is the wholesale cannabis industry’s leading B2B technology platform helping thousands of customers in 30 markets buy, sell, pay and ship orders. LeafLink believes that better access to modern financial services will propel the industry towards sustainable growth, and in 2024, was awarded Green Market Report’s Best Cannabis Fintech.
About CASA:
Founded in 2023, CASA is the leading technology and expert services agency for the cannabis industry, helping vertical operators and retailers cleanse, engineer, and utilize their data to drive efficiencies and profitability. CASA provides operators with all forms of data engineering, data visualization, and professional merchandise planning and buying services.