Tribe Collective drives reengagement, new product growth

Executive Summary

• Tribe Collective, a leading brand in their market, reengages clients with targeted ads and enjoys net new growth as a bonus
• Multiple placements and strong calls to action drive action
• Structured approach facilitates company-wide understanding of advertising

Introduction

Based in Oklahoma, Tribe Collective has carved a niche in the cannabis industry with their expertise in cutting-edge, solvent-less extraction techniques. Since 2019, they’ve partnered with LeafLink, aligning with their mission to deliver affordable, high-quality cannabis products that empower patients’ well-being. Tribe is a one-stop shop, offering a diverse range of options without sacrificing quality or innovation.

The digital marketing landscape is constantly evolving, and for the cannabis industry, it presents unique challenges. Strict federal regulations severely limit how cannabis brands can leverage traditional channels like social media and search engines. However, innovative companies like Tribe Collective are rising to the occasion, pioneering creative strategies to connect with their target audience despite these hurdles.

Boosting Growth with Customer Engagement
While Tribe initially experienced success leveraging LeafLink’s Marketplace as a leading brand in Oklahoma, they sought avenues for further growth. Their previous marketing endeavors needed to be more consistent and generate substantial traction beyond existing traffic. Tribe aimed to attract new customers and re-engage with those who hadn’t made purchases in the last 90 days.

Recognizing the need for a strategic shift in marketing and customer engagement, Tribe devised a two-fold approach: a brand ad campaign and a retail dashboard initiative. Central to this strategy was re-engaging customers who had not purchased in the past 45 to 90 days. This would not only create a sustainable base of orders for Tribe but provide new channels to promote new products their innovation kitchen was committed to bringing to market.

“With the limitations placed on traditional digital advertising in the cannabis space, our avenues to connect with retailers are limited,” said Tribe’s Chief Marketing Officer Caleb Croy. “That’s why LeafLink’s advertising platform has been so crucial for us to connect with new and old customers alike.”

Maximizing Conversions Through Targeted Campaigns

Tribe employed a multi-pronged marketing strategy on LeafLink to achieve two key goals: attracting new customers while re-engaging dormant ones. This strategy encompassed both brand awareness and targeted advertising.

For brand awareness, Tribe ran comprehensive brand overview ads and utilized compelling “shop now” calls to action, encouraging immediate action from potential customers. They also employed targeted advertising through specific SKU advertisements for new products, ensuring existing customers stayed informed and engaged with Tribe’s latest offerings. This meticulously crafted strategy, with its focus on detail like specific product ads, aimed to maximize conversions on LeafLink by catering to both new and existing audiences at the right time.

Tribe recognized the importance of consistent marketing efforts and saw LeafLink as a centralized system to streamline operations. By regularly rotating ads, they not only maintained audience engagement but also kept their internal team focused. Tribe’s structured approach also facilitated company-wide education on the impact and benefits of their marketing initiatives.

“It’s straightforward. LeafLink provides everything we need to do what we need to do,” said Caleb Croy, Tribe Collective’s Chief Marketing Officer.

Results

The combined strategic approach yielded significant success, re-engaging 36 clients, adding 11 net new and culminating in a 6-month agreement with LeafLink. Tribe’s innovative marketing strategies drove growth and enhanced brand visibility and customer engagement, positioning them as a trailblazer in the competitive cannabis industry. They continue redefining marketing standards within the cannabis sector, setting a precedent for others to follow.

About LeafLink

LeafLink is the software ecosystem for wholesale cannabis commerce with a community of 12,000+ licensed buyers and sellers in 30 markets across the US. Processing $5B+ in annual transactions, LeafLink believes in technology’s power to transform the industry and provide customers with tools for resilient and scalable business practices.



Find Tribe products on the LeafLink Marketplace.