Six Labs Grows Sales with PoST
Read how Six Labs leveraged LeafLink’s new payment solution, PoST, to implement a strategic sales approach with retailers.
Executive Summary
- Problem: Six Labs didn’t have any visibility into product sell-through for their brands Six Labs, MIsix, Candela, Binske, or Higgs, hindering their ability to support strategic retailer growth.
- Goal: Understand product sell-through to inform sales strategy and upstream product development.
- Outcome: With new insights into movement of unique SKUs at individual retailer locations, Six Labs was able to help their retail partners stock the right products for their customer base and increase order frequency.
Overview
Six Labs was looking for opportunities to better understand sell-through and grow order sizes with their retail partners. When they learned of LeafLink’s new Payment on Sell-Through (PoST) program, they saw an opportunity to shift to a more strategic sales approach.
What is PoST?
Payment on Sell-Through (PoST) is LeafLink’s new payment program and insight tool that enables buyers and sellers to transact more strategically and collaboratively.
PoST provides guaranteed payment and valuable visibility into retail sell-through that can inform smarter sales strategies and even influence upstream product development plans.
PoST reduces upfront inventory investment and frees up cash flow by only charging for product after it has sold through to the end consumer.
Ultimately, both parties benefit—with better insight into what’s selling, how much, and how quickly, buyers and sellers can proactively optimize their regular order quantities to prevent stock-outs and avoid carrying stale inventory.
The Process
The Results
3 SKU ADJUSTMENTS
Six Labs identified 3 overstocked SKUs and adjusted the next order to avoid stale, discounted inventory on shelves.
2X SALES INCREASE
4 weeks in, they worked with the retailer to discount slow-moving SKUs and accelerate sales 2x in the next week. Additionally, they determined that pre-packaged flower wasn’t the best fit for customers at this location.
100%+ SELL-THROUGH
Discovered an opportunity for a proactive reorder and was able to upsell on the next order for a bulk flower SKU that sold out 100%.
4+ ADDITIONAL STOREFRONTS
Finally, Six Labs worked with the retailer to expand to 4 additional storefronts, and has since implemented PoST with multiple other retail chains.
“PoST gives us visibility into how our products are moving, allowing us to right-size orders for each retail partner and location. As a result, the retailers are able to stock the right products for their customer base and make more money, and we receive more frequent, consistent orders.”
Ron Gibori
CEO, Six Labs
About LeafLink
LeafLink is the software ecosystem for wholesale cannabis commerce with a community of 12,000+ licensed buyers and sellers in 30 markets across the US. Processing $5B+ in annual transactions, LeafLink believes in technology’s power to transform the industry and provide customers with tools for resilient and scalable business practices.
Shop Six Labs brands (like Candela) on the LeafLink Marketplace or learn more about them on their website!
