Robust Cannabis advertises on LeafLink, Sees 10X ROAS
In a tough cannabis market, a strategic ad campaign on LeafLink kept Robust top of mind and helped generate over $800,000 in sales.
When the Robust team set out to push wholesale growth, they faced a familiar challenge: marketing in the cannabis industry is tough.
“You can’t run cannabis ads on Google, Facebook, or Instagram, and tracking ROI on radio or billboards is a shot in the dark,” said Lance Stiles, Director of Post Harvest and Sales.
That’s when they discovered LeafLink’s advertising solution, which allows wholesalers to run targeted campaigns in the LeafLink Marketplace. Every retailer on the platform is licensed, ensuring the right audience for driving growth. So, with a little experimentation, Robust decided to dive into a sponsored brand campaign.
“At first, I wasn’t sure what to expect,” said Lance Stiles, Director of Post Harvest and Sales. “But after just two months, we started seeing more orders come in. By month three, we were seeing a 7X ROI. And best of all, our retail customers were placing orders themselves, instead of us doing it for them.”
LeafLink’s sponsored brand ads act like a search engine boost, pushing the brand’s listing to the top of the Shop page. Robust keeps their listings fresh by rotating the creative every few months, showcasing new strains and products.
This simple, middle-of-funnel ad delivered impressive results. From March to December 15, 2024, Robust Cannabis earned over 40,000 impressions and influenced 250+ orders—totaling nearly $890,000 in sales. And every time they launch a new product, they use LeafLink to get the word out in their own voice.
“The best part of using LeafLink is how accessible it is,” said Lance Stiles, Director of Post Harvest and Sales. “Retail buyers and team leads can jump in anytime to check out what we’ve got, or see if we’ve dropped something new.”
With new products in the pipeline, Robust Cannabis is staying front and center with their sponsored brand ad, making sure they’re always at the top of a retailer’s page on LeafLink.
Explore the latest and greatest from Robust Cannabis on the LeafLink Marketplace.
To learn more about advertising in the LeafLink Marketplace, visit leaflink.com/advertising.
