Link Brands

A portfolio of brands just starting up

Managing operations while building brand identity can be challenging for any company, and the challenge is only magnified when overseeing operations for multiple brands. LeafLink’s order management software and CRM empower businesses to build a better product offering and focus on brand equity without worrying about operational details.

“As a brand owner and company founder, saving hours a day means a LOT. LeafLink helps me work more efficiently, and at the same time, I can focus on taking care of the people and brands that put their trust in us so we can grow with them.”

Kurt Junggren | Vice President & Founding Partner, Link Brands

Company Overview

Link Brands is a Colorado-based portfolio of cannabis brands. They started as a single brand managed by a 3rd party distributor, but in early 2019, decided to build an independent distribution company that both sells and supports the brands they represent. Today, their fully-integrated sales team uses LeafLink as the backbone for their business.

Product Focus: Edibles, Tinctures, Oils, Topicals

The Goal

To make the transition from a single brand to a portfolio as seamless and successful as possible, Link Brands needed a system to consolidate and organize their business operations – from order reconciliation to CRM.

The Challenge

With a large portfolio of brands, one of the key challenges is growing each brand independently without cannibalizing the sales of other brands in the portfolio. Constant inventory evaluation is key both for determining a product’s individual success in the market as well as maintaining an optimal product and brand mix

“Every single brand we work with is on LeafLink. I won’t move forward with a brand if they’re not because I like keeping everything organized in a single spot. Our entire CRM is on there – LeafLink is great for managing everything we need to be successful.”

The Solution

Navigate Strategic Transitions with LeafLink

• Use a Single System
  Link Brands consolidates information for all their brands within LeafLink, allowing managers to easily monitor things like fulfillment status and inventory availability cross brands with one login.
• Run Performance Reports
  Link Brands analyzes their historical LeafLink data to inform forecasting and SKU rationalization. Specifically, they monitor how frequently retailer accounts place orders, and track sales patterns for their vast product offering.
• Track Orders
  Using LeafLink’s e-commerce marketplace to accept orders frees up time for Link Brands to focus on strengthening their brand partnerships and building their reputation. Still, they review every submitted and accepted order via email, allowing them to quickly check in with a customer if needed.

The Results

• “Every single brand we work with is on LeafLink. I won’t move forward with a brand if they’re not because I like keeping everything organized in a single spot. Our entire CRM is on there – LeafLink is great for managing everything we need to be successful.”
  
• “I get asked all the time about bringing on new brands or products. LeafLink’s inventory and sales management tools give us the opportunity to see if there’s a fit within our portfolio or a niche we’re not hitting.”
  
• “Retailers order when it’s convenient for them. The ease of ordering with LeafLink is amazing – customers don’t have to wait for a salesperson to come take their order or answer an email or phone call.”

“I can’t really explain the importance of LeafLink to us as a company. We rely on it so much. My team uses it for 100% of recording, reconciliation, reporting, ordering, CRM. It’s our system. Using LeafLink made the transition to Link Brands easy.”