Learn how Grow Sciences used LeafLink's marketing services to launch their new cartridge
Grow Sciences leverages best-in-class marketing platform to launch new products
Standing out is key for any growing cannabis brand, and is especially important when it comes to successfully launching a new product. In a highly-competitive market, what’s the best option for brands to make an impact with new releases?
To generate hype about the launch of their new cartridge, Grow Sciences looked to LeafLink. Learn how LeafLink’s Display Ad Bundles and Featured Brand Ads provided the perfect solution to spread the word about the new product and reach an audience of qualified buyers in their state.
Marketing Services Products Used: Display Ad Bundles, Featured Brand Ads
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“LeafLink has been great not only as a sales tool, but as a marketing platform to connect with buyers, promote new products, and grow the brand.”
Greg Dunaway | Director of Marketing, Communications and Creative, Grow Sciences
Grow Sciences is an Arizona-based cannabis brand started in 2017. Their mantra of “would you buy that eighth?” supports the Grow Sciences commitment to quality in their offerings of flower, concentrates, cartridges, and pre-rolls. They’ve been on LeafLink since founding.
Product Focus: Flower, Concentrates, Cartridges, Pre-Rolls
Grow Sciences was looking for a way to generate enthusiasm amongst retailers for the launch of their Live Hash Rosin cartridge. To do so, they used LeafLink’s Featured Brand Ads and Display Ad Bundles to share promotional messaging throughout the LeafLink marketplace.
Grow Sciences was concerned: in a hyper-competitive market like Arizona, would they be able to make a big splash with the release of their new product?
“We wanted to bring something new to the market with the Live Hash Rosin cartridge — which meant taking an advertising risk on a product that, on the surface, might not seem as exciting as it is.
Use promotional messaging to support sales flow on LeafLink
- Stay Top of Mind
Taking advantage of the promotional messaging space available in the Featured Brand Ads and Display Ad Bundles, Grow Sciences built a narrative around the Live Hash Rosin cartridge to keep retailers up-to-date about the launch as well as share exciting product details
- Follow the Numbers
By analyzing promotional data available with Featured Brand Ads and Display Ad Bundles, Grow Sciences reviewed metrics like click-through rate to see who was buying their products and which retailers to direct additional sales resources
- Maintain Sales Momentum
Utilizing the ability to update and swap out their advertising, Grow Sciences adjusted Featured Brand Ads and Display Ad Bundles to highlight additional features of the Live Hash Rosin cartridge, define brand messaging, and share upcoming company initiatives
“We were excited to launch the Live Hash Rosin cartridge because we knew it was a quality product. Thanks to the Featured Brand Ads and Display Ads Bundle options, we were able to make an impact in the market.”
Grow Sciences incorporated Featured Brand Ads and Display Ad Bundles on LeafLink to promote and create a sales flow for the release of their Live Hash Rosin cartridge.
Results for April 2020:
- 1,912 LeafLink retailer Impressions for Grow Sciences Display Ad Bundle #1
- 1,242 LeafLink retailer Impressions for Grow Sciences Display Ad Bundle #2
- 257 LeafLink retailer Impressions for Grow Sciences Featured Brand Ad
- Articulate Brand Presence
“It’s important for us to consider how we’re marketing to our customers. We want to explain who we are as a company and the products that we make. The Featured Brand Ads and Display Ad Bundles allowed us to do that.”
- Build on Success
“After our first round of using ads, we realized this kind of messaging could support our operations in other ways, including sharing company updates and our brand mission in general.
- Discover Future Campaigns
"For our next promotional campaign using the Featured Brand Ads and Display Ad Bundles, we decided to go beyond the product sphere, and, instead, focus on a support feature for our medical patients."