Brand assets

LeafLink is the cannabis industry’s wholesale marketplace, connecting thousands of brands and retailers across North America.

Please reference these assets and guidelines when sharing LeafLink.

Logos and icons

We love our logo and ask that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a wordmark and icon. It should remain unmodified.

Guidelines

The LeafLink logo and icon must always have clearance proportional to half its height on either side. This is illustrated by the gray box in the adjacent diagram. The clear space will isolate the logo enough so it is not competing with other graphic elements or text. This proportion should be maintained as the logo gets bigger or smaller.

Example: If the logo is 1 inch in height, the clearance space should be 0.5 inches around the logo.

LeafLink buttons

Share these LeafLink buttons on your website, promotional messaging and email signature.

Download button set

LeafLink social posts

Share these LeafLink graphics on your social media accounts.

Download social posts

Main colors

Grandaddy Purp

HEX: #1E164B

Sour Diesel

HEX: #01BBC8

Sour Diesel Lite

HEX: #E5F8F9

Secondary colors

Bubba Kush

HEX: #303AB2

Blue Dream

HEX: #0072F0

Jilly Bean

HEX: #3CDBC0

Master Kush

HEX: #00816D

Panama Red

HEX: #E5554F

Tangerine Dream

HEX: #FF9425

Lemon Haze

HEX: #FFD400

Tints

Grandaddy Purp

HEX: #4A446E
RGB: 74 | 68 | 110
CMKY: 33 | 38 | 0 | 57
PANTONE: 5275 C

HEX: #787393
RGB: 120 | 115 | 147
CMKY: 18 | 22 | 0 | 42
PANTONE: 2360 C

HEX: #A5A1B7
RGB: 165 | 161 | 183
CMKY: 10 | 12 | 0 | 28
PANTONE: 7445 C

HEX: #D2D0DB
RGB: 210 | 208 | 219
CMKY: 4 | 5 | 0 | 14
PANTONE: 5315 C

Sour Diesel

HEX: #33C8D3
RGB: 51 | 200 | 211
CMKY: 76 | 5 | 0 | 17
PANTONE: 2226 C

HEX: #66D6DE
RGB: 102 | 214 | 222
CMKY: 54 | 4 | 0 | 13
PANTONE: 2225 C

HEX: #99E3E9
RGB: 153 | 227 | 233
CMKY: 34 | 3 | 0 | 9
PANTONE: 635 C

HEX: #CCF1F4
RGB: 204 | 241 | 244
CMKY: 16 | 1 | 0 | 4
PANTONE: 7457 C

Bubba Kush

HEX: #5961C1
RGB: 89 | 97 | 193
CMKY: 54 | 50 | 0 | 24
PANTONE: 2125 C

HEX: #8288D0
RGB: 130 | 136 | 208
CMKY: 38 | 35 | 0 | 18
PANTONE: 7446 C

HEX: #ACB0E0
RGB: 172 | 176 | 224
CMKY: 23 | 21 | 0 | 12
PANTONE: 270 C

HEX: #D5D7EF
RGB: 213 | 215 | 239
CMKY: 11 | 10 | 0 | 6
PANTONE: 2706 C

Blue Dream

HEX: #328EF3
RGB: 50 | 142 | 243
CMKY: 79 | 42 | 0 | 5
PANTONE: 279 C

HEX: #66AAF6
RGB: 102 | 170 | 246
CMKY: 59 | 31 | 0 | 4
PANTONE: 284 C

HEX: #99C6F9
RGB: 153 | 198 | 249
CMKY: 39 | 20 | 0 | 2
PANTONE: 283 C

HEX: #CCE2FC
RGB: 204 | 226 | 252
CMKY: 19 | 10 | 0 | 1
PANTONE: 2707 C

Jilly Bean

HEX: #62E2CC
RGB: 98 | 226 | 204
CMKY: 57 | 0 | 10 | 11
PANTONE: 3533 C

HEX: #8AE9D9
RGB: 138 | 233 | 217
CMKY: 41 | 0 | 7 | 9
PANTONE: 332 C

HEX: #B1F0E5
RGB: 177 | 240 | 229
CMKY: 26 | 0 | 5 | 6
PANTONE: 331 C

HEX: #D8F7F2
RGB: 216 | 247 | 242
CMKY: 13 | 0 | 2 | 3
PANTONE: 656 C

Master Kush

HEX: #329A8A
RGB: 50 | 154 | 138
CMKY: 68 | 0 | 10 | 40
PANTONE: 2456 C

HEX: #66B3A7
RGB: 102 | 179 | 167
CMKY: 43 | 0 | 7 | 30
PANTONE: 563 C

HEX: #99CCC4
RGB: 153 | 204 | 196
CMKY: 25 | 0 | 4 | 20
PANTONE: 7464 C

HEX: #CCE5E1
RGB: 204 | 229 | 225
CMKY: 11 | 0 | 2 | 1
PANTONE: 621 C

Panama Red

HEX: #EA7672
RGB: 234 | 118 | 114
CMKY: 0 | 50 | 51 | 8
PANTONE: 2029 C

HEX: #EF9995
RGB: 239 | 153 | 149
CMKY: 0 | 36 | 38 | 6
PANTONE: 2339 C

HEX: #F4BBB8
RGB: 244 | 187 | 184
CMKY: 0 | 23 | 25 | 4
PANTONE: 4033 C

HEX: #F9DDDB
RGB: 249 | 221 | 219
CMKY: 0 | 11 | 12 | 2
PANTONE: 705 C

Tangerine Dream

HEX: #FFA950
RGB: 255 | 169 | 80
CMKY: 0 | 34 | 69 | 0
PANTONE: 1485 C

HEX: #FFBE7C
RGB: 255 | 190 | 124
CMKY: 0 | 25 | 51 | 0
PANTONE: 149 C

HEX: #FFD4A7
RGB: 255 | 212 | 167
CMKY: 0 | 17 | 35 | 0
PANTONE: 2015 C

HEX: #FFE9D3
RGB: 255 | 233 | 211
CMKY: 0 | 9 | 17 | 0
PANTONE: 4029 C

Lemon Haze

HEX: #FFDC32
RGB: 255 | 220 | 50
CMKY: 0 | 14 | 80 | 0
PANTONE: 114 C

HEX: #FFE566
RGB: 255 | 229 | 102
CMKY: 0 | 10 | 60 | 0
PANTONE: 2003 C

HEX: #FFED99
RGB: 255 | 237 | 153
CMKY: 0 | 7 | 40 | 0
PANTONE: 2001 C

HEX: #FFF6CC
RGB: 255 | 246 | 204
CMKY: 0 | 4 | 20 | 0
PANTONE: 7499 C

Typography

Primary font

Sofia Pro

To be used for headers, sub-headers, body copy, quotes, etc.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Alternative font

Muli

To be used when Sofia Pro is not available. Ex: Google Sheets, Slides, Docs, etc.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Rules and examples

Headlines

Semi-bold, Title Case
For use on headlines

Subheads

Semi-Bold, Sentence Case
Subheads & stats

Subheads 2

Semi-Bold, Sentence Case
Subheads under logo

Body Text 1

Regular, Sentence Case
Body copy, quotes

Body Text 2

Semi-Bold, Title Case
Name/titles, list items

Body Text 3

Regular, Mixed Cases
Footer contact info

Join the LeafLink ecosystem 

Our technology powers wholesale cannabis commerce. Since 2016, we’ve helped over 12,000 companies build relationships, process payments, and ship products to retail. Our solutions service over $5B in annual GMV and support customers in over 30 markets.