Visualizing Wholesale Cannabis Products

Insights • February 25, 2020

What’s the best way to name your products? Are there any buzz words you should be including in the description? And what can you say about a product that really makes it stand out?

cannabis insights visualized

LeafLink Insights decided to break it down for brands. We split the 55,000+ active SKUs on LeafLink into categories, then looked at the words most commonly used for each. For example, for Topicals products, the word “skin” was used most frequently – 897 times, to be exact. For Edibles, on the other hand, the word “chocolate” was most common (used 4,221 times).

Wholesale Cannabis Categories at a Glance

Next, we took a deeper look at three of our most popular categories: Flower, Cartridges, and Concentrates. While the descriptions varied based on category, all three had the terms “CBD” and “High” in the top 10.

Below is the frequency breakdown for each of these categories, ranked from 1 to 10 (1 being the most used), alongside the number of times the word was used.

Cartridges

  1. Vape – 5292
  2. Distillate – 4491
  3. Terpenes – 3659
  4. Flavor – 3047
  5. CBD – 2641
  6. Terpene – 2604
  7. High – 2435
  8. Natural – 2306
  9. Experience – 2002
  10. Pure – 1848

CA

Cartridges all

Concentrates

  1. Resin – 2207
  2. Sugar – 1642
  3. Terpenes – 1551
  4. Terpene 1382
  5. Wax – 1228
  6. High – 1222
  7. Distillate – 1220
  8. Premium – 1056
  9. CBD – 1050
  10. Flavor – 1012C
Concentrates all

Flower

  1. Kush – 2199
  2. High- 1653
  3. Effects – 1567
  4. Dominant – 1482
  5. Sweet – 1479
  6. CBD – 1335
  7. Lemon – 1157
  8. Cross – 1067
  9. Aroma – 1065
  10. Strains – 1063
Flower all

Visualizing Flower Across Markets

Finally, we compared names and descriptions for the same product categories across markets. Below are two Flower word clouds – one for California and one for Colorado.

California Flower

Flower ca 1

Colorado Flower

Flower co

Though at first glance, these word clouds may appear similar, they actually suggest unique naming and description conventions! Do you think you know the difference between California and Colorado Flower?

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This blog post is powered by LeafLink Insights – the next generation of analytics for the growing cannabis industry. LeafLink Insights offers data-driven tools designed to help the LeafLink community understand and optimize their sales performance. For more information, email insights@leaflink.com.

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