For All | November 19, 2021

November Flash Highlights: Everything You Need To Know

Each month LeafLink publishes the Flash, sharing data-driven insights into key topics like category sales, state-by-state performance, and pricing analysis. Keep reading for highlights from the November edition.

LL Insights Blog Secondary Image NOV generic

Retailers are spending more

In October, 45% of all retailers increased their spend year-over-year. Additionally, retailers spent 4% more in October 2021 versus October 2020, showing positive growth and continuing a trend seen for the past several months.

Edibles & Ingestibles market share is increasing

In October, Edibles & Ingestibles saw the biggest increase in market share, increasing 2 percentage points month-over-month to finish at 17.7% of the overall cannabis market when analyzing platform data. Flower remains the market share leader at 34.5%, a small decrease from the previous month.

Some of the top Edibles & Ingestibles in October:

MUV Blueberry (Indica)

Wana Blueberry

WYLD Elderberry

Betty’s Eddies Bedtime Chews

1906 Midnight Drops

Seeking new MO market opportunities? Try Flower.

Each month, we visualize the relative competitiveness of 7 categories across 6 key highlight states to identify opportunities for brands to enter new markets. This month, Flower in Missouri proved to be the least competitive category/state combination overall, making up 50% of sales while only being sold by 21% of brands.

For more in-depth wholesale cannabis insights and analysis, check out our latest edition and subscribe to get everything you need to know delivered to your inbox each month.

Join the Unified B2B Cannabis Platform

LeafLink connects over 2,900+ brands and 7,400+ retailers across 30 markets. Are you a brand? Request a demo. Retailer? Sign up to place your first order today.

Join the LeafLink ecosystem 

Our technology powers wholesale cannabis commerce. Since 2016, we’ve helped over 12,000 companies build relationships, process payments and ship products to retail. Our solutions service over $5B in annual GMV and support customers in over 30 markets.