January Flash Highlights: Everything You Need To KnowInsights • January 18, 2022
Each month LeafLink publishes the Flash, sharing data-driven insights into key topics like category sales, state-by-state performance, and pricing analysis. Keep reading for key highlights from this month’s flash and subscribe to stay updated all year long.
Retailers are spending more this year
At a national level, retailers spent 20% more in December 2022 than the same period last year, and 50% of buyers increased their overall spend. This signals that demand is strong at the retailer level year-over-year, which can also be seen in the average transaction volume per buyer, which increased 9% month-over-month and 20% compared to December 2021.
There’s opportunity for Flower sellers in MO
December was the 5th straight month that Missouri contained both the most and least competitive product categories, as measured by the ratio of brands selling the category to the total percentage of category sales vs. all categories. This month Flower was sold by just 30% of MO brands, but it made up 67% of all sales.
Concentrates are getting more popular with wholesale buyers
While Flower remains the king when it comes to market share on LeafLink, Concentrates continue to grow in popularity according to market share, gaining 2.2 percentage points from November to December to arrive at 16.6% overall market share.
For more in-depth wholesale cannabis insights and analysis, check out our latest edition and subscribe to get everything you need to know delivered to your inbox each month.