Win Green Wednesday With These Tips
Happenings • November 08, 2022Green Wednesday is coming up fast and it's looking like another banner day of sales for cannabis retailers. Below we dive into what exactly Green Wednesday is, how big of a day it is in the cannabis industry calendar, and how buyers and sellers can make the most of this important time of year for our industry.

The day before Thanksgiving has a special place in the cannabis industry. Known as "Green Wednesday," the day typically has some of the highest sales of the entire year (along with 4/20 and Black Friday). That presents an opportunity for savvy brands and retailers, provided they know how to take advantage of it.
What is Green Wednesday?
Green Wednesday is a holiday in the cannabis industry, taking place the day before Thanksgiving each year. Let’s just say it’s kind of a big deal. Last year Akerna reported in November that, “Green Wednesday and Black Friday [2021] saw record U.S. sales that marked the second and third highest-grossing days for the cannabis industry ever.” It’s pretty clear cannabis shoppers were ready to shop the day before Thanksgiving in 2021, and on Black Friday the day after.
We can see this impact at the wholesale level as well. In 2021, sales through LeafLink increased 11% during the month leading up to Green Wednesday (comparing 9/23/21 - 10/23/21 to 10/24/21 - 11/24/21). The most significant increase came during the week of 11/14/21, with sales rising 16% compared to the previous period.
How big will Green Wednesday be in 2022?
In 2021, Green Wednesday brought in a total of $98.2 million in retail sales and Black Friday came in just behind that figure. While the largest day for cannabis sales this year went back to 4/20 after Green Wednesday pulled ahead in 2020, the days around Thanksgiving are some of the most important in the entire year for the industry.
One way we can predict sales for Green Wednesday is to see how 4/20 went in 2022 vs. last year. Back in April, High Times shared how this most recent 4/20 beat the previous year and set a new record for sales on this very popular day for cannabis. Total sales hit $154.4 million on the day itself (for context, 4/20 brought in just under $112 million in 2021.)
There are obviously other factors in play this time of year (especially this year), but looking at that rough baseline we can expect a 30-40% increase in retail sales on the actual holiday days, with a smaller percentage increase in the days before and after.
How can I take advantage of Green Wednesday?
For sellers, taking advantage of Green Wednesday starts with ensuring buyers are well stocked up with recent consumer favorites for the holiday. Entice retailers to spend more with you this holiday season by offering tiered pricing across entire product lines through Volume Discounts. Click here to see how volume discounts are promoted to buyers while they're actively shopping.
Buyers, make sure your shelves are stocked so no customers have to leave without the products they came in for. Brand affinity is growing in cannabis and if you don’t have it, the dispensary down the street just might. There’s no guarantee that the customer is going to ever come back even if you get it back in stock the next day. The best way to do that? Buyer Metrics, which enables you to predict demand and make more informed decisions.
You can also get ahead of your holiday purchasing by creating a Store Favorites list with the products you love or want to try, and you can easily refer to the list when it's time to stock up for the Green Wednesday rush. More details about how to save products and access Store Favorites here.
Join The Industry's Wholesale Platform
LeafLink connects over 3,700+ brands and 8,300+ retailers across 27 markets. Are you a brand? Request a demo. Retailer? Sign up to place your first order today.
Want to go back to the blog?
Related Posts

October 2022 Product Spotlight
Product Resources • October 27, 2022Thank you for checking out our October product updates, including an enhanced Vendor Menu for sellers who wish to manage multiple brands using a single menu, in-app dispute management for LeafLink Payments, an improved order workflow for any seller-generated orders for our Retail Fulfillment offering, and more! Take a look below to see what LeafLink has been up to in the last month.

Croptober is here, economic headwinds are looming — so what’s a cannabis business to do?
Guides • October 03, 2022Croptober is here. If you’re asking what that is, you might be reading the wrong article. But if you’re wondering how your cannabis business can survive and thrive regardless of what’s going on with the economy, welcome! Below is a deep dive into the upcoming downturn we keep hearing about, the impact of Croptober, and how you can set up your business for success no matter what happens next.

LeafLink expands services to simplify the wholesale cannabis supply chain in California, Michigan, and Oregon
Product Resources • September 27, 2022The past year has taught us that the most efficient cannabis businesses are going to be the long-term winners. Here at LeafLink, we’re committed to providing you with the tools you need to not only succeed, but to drive sustainable growth regardless of shifting market conditions. Make sure you’re set up to win with LeafLink and our best-in-class wholesale cannabis supply chain solutions — now available in California, Michigan and Oregon.